For any books, and especially ones for gamers, one of the critical aspects of it is the design. People are so used to getting publications today that are the product of teams of professional designers. Products that look good, lead the reader to and through all aspects of the game and provide a pleasant visual experience for them.
Unifying and enhancing text, logos, images into a pleasing and useful design is a real skill and one we did not have in our arsenal. We also could not afford the teams of designers other companies had.
Our first book as The Ministry of Gentlemanly Warfare, Daisho, was designed and laid out by my dear brother. Though a talented artist himself, he had never done such a layout before and it was a steep learning curve. The result was very good, but it took him a long time to get it right.
For our second we chose Millsy, and were not disappointed. He was recommended to us by Simon Miller of To the Strongest! A book I had admired for its clear and consistent design.
It has been a real pleasure to work with a chap who listened carefully to what we wanted then delivered it in ways that we could not have imagined. He is as much a contributor to our project as any.
You can read about how he went about creating the design for Blood Eagle here: http://canisterandgrape.blogspot.co.uk/2016/04/design-commission-project-blood-eagle.html